Advertising Skills

Packaged advertising expertise, not just plumbing. Each skill encodes how an expert media buyer would approach the problem.

Compatible with ChatGPT plugins, Claude Agent Skills, and the open Agent Skills standard. One format works across ecosystems.

account-audit

Audit your advertising accounts

Example prompt

“Audit our advertising accounts.”

What the skill does

  1. 1.Conversion tracking health
  2. 2.Spend distribution and waste
  3. 3.CPA/ROAS benchmarking
  4. 4.Budget constraint detection
  5. 5.Search term quality
  6. 6.Creative fatigue signals
  7. 7.Audience overlap across campaigns
  8. 8.Under-delivery and pacing issues
  9. 9.Broken destination URLs
  10. 10.Conversion anomaly detection

campaign-launch

Launch campaigns from a brief

Example prompt

“Launch a $100/day campaign promoting our new accounting software to US SMBs across Google and Meta.”

What the skill does

  1. 1.Inspect advertiser configuration
  2. 2.Verify conversion tracking
  3. 3.Identify suitable channels
  4. 4.Draft native campaign structures
  5. 5.Validate targeting criteria
  6. 6.Validate destination URLs
  7. 7.Preview projected spend
  8. 8.Present change set for approval
  9. 9.Launch on approval
  10. 10.Verify delivery after launch

budget-allocator

Reallocate budget by performance

Example prompt

“I have $30,000 left this month. Where is it currently being spent and what reallocations are supported by recent results?”

What the skill does

  1. 1.Analyze current allocation across channels
  2. 2.Calculate trailing CPA/ROAS per campaign
  3. 3.Identify over/under-performers
  4. 4.Model reallocation scenarios
  5. 5.Respect existing constraints
  6. 6.Present change set with reasoning
  7. 7.Execute only after approval

creative-test

Run controlled creative tests

Example prompt

“Take these four ads and run a $500 test on Meta and TikTok.”

What the skill does

  1. 1.Set up controlled A/B test structure
  2. 2.Equal budget allocation per variant
  3. 3.Configure statistical significance thresholds
  4. 4.Monitor performance during test
  5. 5.Report winners with confidence intervals
  6. 6.Recommend scaling decisions

search-query-cleanup

Clean up wasted search spend

Example prompt

“Find expensive Google search terms that haven't converted and prepare negative-keyword recommendations.”

What the skill does

  1. 1.Pull search terms report
  2. 2.Filter by spend without conversions
  3. 3.Identify irrelevant patterns
  4. 4.Prepare negative keyword lists
  5. 5.Estimate savings impact
  6. 6.Present as change set for review

daily-media-buyer

Daily performance review

Example prompt

“Review yesterday and tell me what deserves attention.”

What the skill does

  1. 1.Compare yesterday vs trailing averages
  2. 2.Flag overspend and underspend
  3. 3.Identify performance anomalies
  4. 4.Check budget pacing
  5. 5.Surface optimization opportunities
  6. 6.Prioritize by impact

campaign-rescue

Diagnose delivery problems

Example prompt

“Why has this campaign stopped spending?”

What the skill does

  1. 1.Check campaign and ad group status
  2. 2.Verify billing and payment
  3. 3.Inspect bid competitiveness
  4. 4.Review targeting scope
  5. 5.Check ad approval status
  6. 6.Identify budget exhaustion
  7. 7.Recommend specific fixes

Open skill format

Each skill is a SKILL.md bundle that works across agent ecosystems. Install the AdvertisingAPI plugin and get every skill.

advertising-api/

plugin.json

mcp.json

skills/

account-audit/SKILL.md

campaign-launch/SKILL.md

budget-allocation/SKILL.md

creative-testing/SKILL.md

daily-media-buyer/SKILL.md

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